Figma to Framer
Elite Wholesalers is Australia’s trusted supplier of security and electronics products including CCTV systems, alarms, access control, and intercoms. The company needed a modern, user-friendly website redesign to improve product discovery and enhance the buying experience for both trade professionals and retail customers.
Clear objectives guided the entire redesign process
Improve Navigation
Create intuitive category browsing with clear visual seperation and improved search functionality to help users find products in seconds
Strenghten Brand Trust
Showcase industry partnerships and certification, highlight 30+ years of experience, and establish Elite Wholesalers as the market leader.
Modernize Aesthetics
Update visual design with contemporary typography, cohesive color palette, and interactive elements that reflect current design standards.
Research & Analysis
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Visual design System
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Clean sans-serif for readability, with bold weights for Hierarchy
From Figma design to interactive Framer Prototype.
The redesign was created first as a high-fidelity prototype in Figma, then translated to Framer for interactive functionality. This approach allowed for rapid iteration while building fully functional components.